From Strong Language » Irish Marketing Journal – Strong Language:
Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range?
Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year [...]

From Strong Language » Irish Marketing Journal – Strong Language:
The opening of the National Leprechaun Museum in Dublin in the run-up to Paddy’s Day induced the usual po-faced indignation about the image of ‘modern’ Ireland. The headline writers and columnists had a field day, with the usual liberal sprinklings of ‘begorrah’ and ‘paddywhackery’ suffusing the [...]

From Open-Heart Branding:

We were robbed!
Ridley Scott and Russell Crowe’s hugely disappointing Robin Hood has raided the classic tale, stripped it of its valuables and left it for dead under the greenwood. The film had looked like the perfect family outing: a director / actor combination that we’d all loved in Gladiator, a great supporting cast, [...]

From Open-Heart Branding:

Somebody somewhere has the unenviable task of teaching Mr. Michael O’Leary how to ’smile nice and talk pretty’.
At least, I’m guessing as much with the recent news from our client Ian Cleary over at Razorcoast that Ryanair is finally flying the social media route. True to form however, the airline isn’t joining in [...]

From Open-Heart Branding: This article first appeared on Bloggertone, a great resource for people in business.

Just when you thought it was safe to go back into the marketplace…
At first glance, you could easily make the mistake of thinking that everything was normal. On the surface, there appears to be a lot of activity. People are [...]

From Open-Heart Branding:

It’s all too easy to be cynical when we hear the news of the failure of another brand.
Only three years ago, Postbank’s promise of banking that’s “as simple as it should be” seemed too good to be true for those of us raised on a system of anything-but-straightforward borrowing and lending, even [...]

From Strong Language » Irish Marketing Journal – Strong Language:
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.

It is easy to see [...]

From Strong Language » Irish Marketing Journal – Strong Language:
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward.
“Do you have an iPhone?” and “Have you seen this cool new app?” [...]

From Strong Language » Irish Marketing Journal – Strong Language:
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth. 
 The combined forces of slashed communications budgets, job cuts and a renewed focus on [...]

From Strong Language » Irish Marketing Journal – Strong Language:
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward

The inbox was jammered and [...]