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	<title>Journalist.ie &#187; Marketing &amp; Media</title>
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	<description>Selecting and sharing quality content written by journalists and area specialists</description>
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		<title>Entries Sought for Journalism Award: €800 prize on offer</title>
		<link>http://journalist.ie/2010/07/entries-sought-for-journalism-award-e800-prize-on-offer/</link>
		<comments>http://journalist.ie/2010/07/entries-sought-for-journalism-award-e800-prize-on-offer/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:51:28 +0000</pubDate>
		<dc:creator>Adam Maguire</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/?p=1379</guid>
		<description><![CDATA[A journalist award being run by the European Commission to recognise excellence in journalism in coverage of the issues of poverty and social exclusion. The competition is open to all print, online and audiovisual journalists reporting on issues related to the year&#8217;s themes.
More info here.
]]></description>
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		<title>Down In The Mouth</title>
		<link>http://journalist.ie/2010/07/down-in-the-mouth/</link>
		<comments>http://journalist.ie/2010/07/down-in-the-mouth/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:09:00 +0000</pubDate>
		<dc:creator>Gerard Tannam</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/07/down-in-the-mouth/</guid>
		<description><![CDATA[From Open-Heart Branding:

Am just back from holidays in France where part of the attraction for many years has been the way in which the French seem to get their food offerings so effortlessly right, both in terms of what they put on the plate and what they charge for it.
As a result, we&#8217;ve sat on [...]]]></description>
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		<title>In Others&#8217; Words</title>
		<link>http://journalist.ie/2010/06/in-others-words/</link>
		<comments>http://journalist.ie/2010/06/in-others-words/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 10:23:00 +0000</pubDate>
		<dc:creator>Gerard Tannam</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/06/in-others-words/</guid>
		<description><![CDATA[From Open-Heart Branding:

Have you noticed the chorus of testimonials appearing in advertisments over the past few months?
Whilst there&#8217;s always been great power in a third-party endorsement, it seems that customer trust in what brands have to say for themselves has dropped to such a degree that many business-owners now see other&#8217;s words as the only [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Way Past Bedtime</title>
		<link>http://journalist.ie/2010/06/way-past-bedtime/</link>
		<comments>http://journalist.ie/2010/06/way-past-bedtime/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 12:23:00 +0000</pubDate>
		<dc:creator>Gerard Tannam</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/06/way-past-bedtime/</guid>
		<description><![CDATA[From Open-Heart Branding:

How far can you take brand loyalty?
Earlier this month, we went to see one of our favourite musicians, Natalie Merchant, at Dublin&#8217;s Helix Theatre. We&#8217;ve been listening to the music of the one-time 10,000 Maniacs vocalist for some time now, since she went solo back in 1994 with Tigerlily; and as far as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>EU Health Prize for Journalists 2010</title>
		<link>http://journalist.ie/2010/06/eu-health-prize-for-journalists-2010/</link>
		<comments>http://journalist.ie/2010/06/eu-health-prize-for-journalists-2010/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:15:02 +0000</pubDate>
		<dc:creator>Adam Maguire</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/?p=1241</guid>
		<description><![CDATA[The  EU Health Prize for Journalists 2010 is designed to stimulate high-quality journalism that raises awareness of issues related to healthcare and patients&#8217; rights.
The Prize is part of the &#8220;Europe for patients&#8221; campaign, highlighting 11 health policy initiatives. All with a common goal: better healthcare for all in Europe.
There are prizes of €5000, €3000, and €2000 [...]]]></description>
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		<title>Questionable Behaviour?</title>
		<link>http://journalist.ie/2010/06/questionable-behaviour-2/</link>
		<comments>http://journalist.ie/2010/06/questionable-behaviour-2/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 18:16:13 +0000</pubDate>
		<dc:creator>Margaret E. Ward</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/06/questionable-behaviour-2/</guid>
		<description><![CDATA[From Strong Language » Irish Marketing Journal – Strong Language:
Coming soon (perhaps) to a TV screen near you&#8230; In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Questionable Behaviour?</title>
		<link>http://journalist.ie/2010/06/questionable-behaviour/</link>
		<comments>http://journalist.ie/2010/06/questionable-behaviour/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:38:23 +0000</pubDate>
		<dc:creator>Margaret E. Ward</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/06/questionable-behaviour/</guid>
		<description><![CDATA[From Strong Language » Irish Marketing Journal – Strong Language:
Coming soon (perhaps) to a TV screen near you&#8230; In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Devaluing The Customer</title>
		<link>http://journalist.ie/2010/05/devaluing-the-customer/</link>
		<comments>http://journalist.ie/2010/05/devaluing-the-customer/#comments</comments>
		<pubDate>Sun, 30 May 2010 10:13:00 +0000</pubDate>
		<dc:creator>Gerard Tannam</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/05/devaluing-the-customer/</guid>
		<description><![CDATA[From Open-Heart Branding:

&#8216;As one of our valued customers&#8230;&#8217;
I was tempted to stop reading at this point and bin the letter, but I knew no harm was intended, so continued on reluctantly.
Now I know it&#8217;s well-meaning, but I find being addressed in this way is a real turn-off. The thought of being someone else&#8217;s &#8216;valued customer&#8217; [...]]]></description>
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		<title>Tween a rock and a hard place</title>
		<link>http://journalist.ie/2010/05/tween-a-rock-and-a-hard-place/</link>
		<comments>http://journalist.ie/2010/05/tween-a-rock-and-a-hard-place/#comments</comments>
		<pubDate>Thu, 27 May 2010 18:55:38 +0000</pubDate>
		<dc:creator>Margaret E. Ward</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/05/tween-a-rock-and-a-hard-place/</guid>
		<description><![CDATA[From Strong Language » Irish Marketing Journal – Strong Language:
Nine-year-old Noah Cyrus? Had anyone actually heard of her until a tidal wave of righteous indignation engulfed the recent launch of her clothing range?
Miley Cyrus’ (of Hannah Montana fame) kid sister and her parents allegedly signalled clear clothing line intent at a Halloween party last year [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing the Emerald Isle: a Modest Proposal</title>
		<link>http://journalist.ie/2010/05/marketing-the-emerald-isle-a-modest-proposal-2/</link>
		<comments>http://journalist.ie/2010/05/marketing-the-emerald-isle-a-modest-proposal-2/#comments</comments>
		<pubDate>Thu, 27 May 2010 18:55:37 +0000</pubDate>
		<dc:creator>Margaret E. Ward</dc:creator>
				<category><![CDATA[Marketing & Media]]></category>

		<guid isPermaLink="false">http://journalist.ie/2010/05/marketing-the-emerald-isle-a-modest-proposal-2/</guid>
		<description><![CDATA[From Strong Language » Irish Marketing Journal – Strong Language:
The opening of the National Leprechaun Museum in Dublin in the run-up to Paddy’s Day induced the usual po-faced indignation about the image of ‘modern’ Ireland. The headline writers and columnists had a field day, with the usual liberal sprinklings of ‘begorrah’ and ‘paddywhackery’ suffusing the [...]]]></description>
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