From Open-Heart Branding:
“Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It’s yours to take, re-arrange, and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.” Banksy, Street ArtistLike many mothers and fathers, I [...]
From Open-Heart Branding:
Having difficulty knowing where to start when it comes to branding?
Here’s my take on it from an article I wrote for The Hub on AllAboutBusiness.ie
My customers sometimes tell me that the thing they find most difficult about branding is knowing where to start. And I know exactly what they mean.
When we [...]
A journalist award being run by the European Commission to recognise excellence in journalism in coverage of the issues of poverty and social exclusion. The competition is open to all print, online and audiovisual journalists reporting on issues related to the year’s themes.
From Open-Heart Branding:
Am just back from holidays in France where part of the attraction for many years has been the way in which the French seem to get their food offerings so effortlessly right, both in terms of what they put on the plate and what they charge for it.
As a result, we’ve sat on [...]
From Open-Heart Branding:
Have you noticed the chorus of testimonials appearing in advertisments over the past few months?
Whilst there’s always been great power in a third-party endorsement, it seems that customer trust in what brands have to say for themselves has dropped to such a degree that many business-owners now see other’s words as the only [...]
From Open-Heart Branding:
How far can you take brand loyalty?
Earlier this month, we went to see one of our favourite musicians, Natalie Merchant, at Dublin’s Helix Theatre. We’ve been listening to the music of the one-time 10,000 Maniacs vocalist for some time now, since she went solo back in 1994 with Tigerlily; and as far as [...]
The EU Health Prize for Journalists 2010 is designed to stimulate high-quality journalism that raises awareness of issues related to healthcare and patients’ rights.
The Prize is part of the “Europe for patients” campaign, highlighting 11 health policy initiatives. All with a common goal: better healthcare for all in Europe.
There are prizes of €5000, €3000, and €2000 [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Coming soon (perhaps) to a TV screen near you… In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Coming soon (perhaps) to a TV screen near you… In the latest episode of No Frontiers, Kathryn Thomas cruises into an electric ’Juice Point’ to recharge her electric car. She finishes off her skinny latte and dumps the recyclable paper cup in the appropriate green bin [...]
From Open-Heart Branding:
‘As one of our valued customers…’
I was tempted to stop reading at this point and bin the letter, but I knew no harm was intended, so continued on reluctantly.
Now I know it’s well-meaning, but I find being addressed in this way is a real turn-off. The thought of being someone else’s ‘valued customer’ [...]
