From Strong Language » Irish Marketing Journal – Strong Language:
Marketing professionals are akin to a group of frontier miners looking for the next lucky strike. Housewives, the Pink Dollar, Generation X and Metrosexuals have all been the latest Klondike at one time or another. Now it’s the turn of the Geek.
It is easy to see [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward.
“Do you have an iPhone?” and “Have you seen this cool new app?” [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.
The combined forces of slashed communications budgets, job cuts and a renewed focus on [...]
From Strong Language » Irish Marketing Journal – Strong Language:
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
The inbox was jammered and [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Snack size used to be the handful of crisps you could manage to grab before your older brother ran off with the whole bag.
Today, family-sized and snack-size packaging and health benefit claims are the cornerstones of international food marketing. Harmless, right? Well, maybe not. A growing [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Old fashioned legalese isn¹t just frustrating to read, it can also lead to some pretty serious misgivings on the part of the people it is meant to serve. Surely it¹s time plain English made its way into our legal and
political system.
The men stand around wear ill-fitting hairpieces and [...]
From Strong Language » Irish Marketing Journal – Strong Language:
It’s never been easier for artists to market and distribute their work. However, it’s never been easier for millions of consumers to take it, copy it and share it without paying for it. Are there any solutions? It all depends how you approach things.
Creators take control
It [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Sticks and stones
Flamers. Lurkers. Trolls. They’re not the best houseguests. Often they leave a frightful mess – scorch marks on your swivel chair, egg on your face and hatred in your heart. It’s enough to put anyone off.
If you’ve ever written publicly – online, in print, [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Late-night television commercial: “It does everything you need it to do. It slices, it dices, it juliennes, it solves world hunger and writes lyrics for U2. The new Humanitarian Slicer and Songwriter is available for just €9.99. If you order right now, you’ll also get a [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.
Whinging and [...]
