From Open-Heart Branding:
“Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It’s yours to take, re-arrange, and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.” Banksy, Street ArtistLike many mothers and fathers, I [...]
From Open-Heart Branding:
Having difficulty knowing where to start when it comes to branding?
Here’s my take on it from an article I wrote for The Hub on AllAboutBusiness.ie
My customers sometimes tell me that the thing they find most difficult about branding is knowing where to start. And I know exactly what they mean.
When we [...]
From Open-Heart Branding:
Am just back from holidays in France where part of the attraction for many years has been the way in which the French seem to get their food offerings so effortlessly right, both in terms of what they put on the plate and what they charge for it.
As a result, we’ve sat on [...]
From Open-Heart Branding:
Have you noticed the chorus of testimonials appearing in advertisments over the past few months?
Whilst there’s always been great power in a third-party endorsement, it seems that customer trust in what brands have to say for themselves has dropped to such a degree that many business-owners now see other’s words as the only [...]
From Open-Heart Branding:
How far can you take brand loyalty?
Earlier this month, we went to see one of our favourite musicians, Natalie Merchant, at Dublin’s Helix Theatre. We’ve been listening to the music of the one-time 10,000 Maniacs vocalist for some time now, since she went solo back in 1994 with Tigerlily; and as far as [...]
From Open-Heart Branding:
‘As one of our valued customers…’
I was tempted to stop reading at this point and bin the letter, but I knew no harm was intended, so continued on reluctantly.
Now I know it’s well-meaning, but I find being addressed in this way is a real turn-off. The thought of being someone else’s ‘valued customer’ [...]
From Open-Heart Branding:
We were robbed!
Ridley Scott and Russell Crowe’s hugely disappointing Robin Hood has raided the classic tale, stripped it of its valuables and left it for dead under the greenwood. The film had looked like the perfect family outing: a director / actor combination that we’d all loved in Gladiator, a great supporting cast, [...]
From Open-Heart Branding:
Somebody somewhere has the unenviable task of teaching Mr. Michael O’Leary how to ’smile nice and talk pretty’.
At least, I’m guessing as much with the recent news from our client Ian Cleary over at Razorcoast that Ryanair is finally flying the social media route. True to form however, the airline isn’t joining in [...]
From Open-Heart Branding: This article first appeared on Bloggertone, a great resource for people in business.
Just when you thought it was safe to go back into the marketplace…
At first glance, you could easily make the mistake of thinking that everything was normal. On the surface, there appears to be a lot of activity. People are [...]
From Open-Heart Branding:
It’s all too easy to be cynical when we hear the news of the failure of another brand.
Only three years ago, Postbank’s promise of banking that’s “as simple as it should be” seemed too good to be true for those of us raised on a system of anything-but-straightforward borrowing and lending, even [...]
