From Strong Language » Irish Marketing Journal – Strong Language:
Thinking of starting an internal corporate blog? Think again, carefully. Blogs are an interesting new communications tool but too many organisations jump into the “blogger pool” without testing the water temperature or depth.
The combined forces of slashed communications budgets, job cuts and a renewed focus on [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Snack size used to be the handful of crisps you could manage to grab before your older brother ran off with the whole bag.
Today, family-sized and snack-size packaging and health benefit claims are the cornerstones of international food marketing. Harmless, right? Well, maybe not. A growing [...]
From Strong Language » Irish Marketing Journal – Strong Language:
There’s no point blaming the media for all the economic bad news. There’s also no point suggesting such negative press adversely affects productivity or business confidence. It’s now time to deal with it and there are positive options, suggests Margaret E. Ward
The inbox was jammered and [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Old fashioned legalese isn¹t just frustrating to read, it can also lead to some pretty serious misgivings on the part of the people it is meant to serve. Surely it¹s time plain English made its way into our legal and
political system.
The men stand around wear ill-fitting hairpieces and [...]
From Strong Language » Irish Marketing Journal – Strong Language:
It’s never been easier for artists to market and distribute their work. However, it’s never been easier for millions of consumers to take it, copy it and share it without paying for it. Are there any solutions? It all depends how you approach things.
Creators take control
It [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Sticks and stones
Flamers. Lurkers. Trolls. They’re not the best houseguests. Often they leave a frightful mess – scorch marks on your swivel chair, egg on your face and hatred in your heart. It’s enough to put anyone off.
If you’ve ever written publicly – online, in print, [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Thanks to social media, blogs and video sites, the power has returned to the people. If someone discovers bad service or a dodgy practice by a brand or company they can send their findings around the globe in an instant. No wonder brands are anxious.
Whinging and [...]
From Strong Language » Irish Marketing Journal – Strong Language:
Late-night television commercial: “It does everything you need it to do. It slices, it dices, it juliennes, it solves world hunger and writes lyrics for U2. The new Humanitarian Slicer and Songwriter is available for just €9.99. If you order right now, you’ll also get a [...]
From Strong Language » economist:
Nama is a bad idea said Professor Joseph Stiglitz, a Nobel Prize-winning economist, on Wednesday night while addressing Trinity College’s historical society. Nama is likely to “burden this generation for 25 to 50 years or more. I am very uncomfortable with a government with such a minority support making such a decision.”
The view that there is no [...]
From Strong Language » political:
First published in Sunday Business Post, Ireland
Oct 6, 2001
By Margaret E Ward
Sculptor Michael Richards spent his last evening on top of the world. After watching Monday night football in his studio on the 92nd floor of One World Trade Center with fellow artist Jeff Konigsberg, he knuckled down to the work [...]
