From Daly Planet: ‘Lads, gags and shags’ mags might be falling in sales but, SUSAN DALY asks, have readers’ tastes really changed – or are they just gone elsewhere?WHAT men want is what marketers the world over want to know. Nearly 300 years ago, the first men’s magazine appeared to have it all figured out.The Gentleman’s Magazine was launched in 1731 to great success. It titillated subscribers with a heady mix of
This post first appeared on Susan Daly’s blog
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